Do you have a thought, feeling, or strong tug within you saying, "The time is now?" You are being called higher to do bigger things in the world, but you don't know where to start. Every time you see someone doing something, anything that looks like success, you wonder, "Is that the path I should take?"
Failing to build your brand before you launch your speaking business is like speaking, but no one is listening. You have to have a brand to manifest the thoughts, ideas, feelings, and dreams running through your mind. If you want to be taken seriously as a speaker and business owner, the first step is to build a brand that gives you the confidence to have a conversation as a professional who solves problems and adds value.
This course, originally titled UnBottle Your Business Brand, takes you into the mind and process of S. Renee, who built her speaking business from scratch to the national stage and has helped others do the same. Interviewed by PR Guru Steve Harrison, she walks you through the thought process of how to build a brand. She reveals conversations with clients and teaches you how to become a savvy marketer and communicator so that you can create the foundation of your speaking business.
This course will give you the essential strategic formula and insights you need to get started on the right track (or plug the gaps in your existing brand)-- giving your audience a reason to stop and listen to you.
Here's what you'll learn:
- How to identify where you belong in the market
- The branding steps and process.
- How to use your experiences to build your credentials and credibility
- Ways to discover what makes your standout
- Strategies that engage people with your message
- How to give an old problem a new message
- Who is hiring and why
- Ways to speak effectively, succinctly, and authentically to better relate to and connect with decision-makers and your audience
- find out what people need so you can get paid for your services
- The key to how to stand out, get noticed and booked without selling
- How to overcome internal challenges that overtake you with doubt
- What your potential clients are thinking about and how to reach them
- and more
Course Curriculum
- How to Diagnose a Problem and Offer a Solution (17:59)
- How to Get Answers to Difficult Questions (15:38)
- How to Find Your Fee When There’s No Budget (1:52)
- How to Create Greater Value for Additional Dollars (5:08)
- How to Land Your First Gig Without Marketing Material (3:18)
- How to Connect With Diverse Audiences Lecture (2:32)
- How to Have Effective Performance with Minimum Prep Time (4:09)
S. RENEE SMITH
S. Renee’s presentations are grounded in her rich experience in business and coaching. She draws from a variety of case studies and scenarios from coaching over 500 small business owners and working with over 100 organizations across ten industries. She has worked with corporations such as Cigna, Bank of America, KeyBank, and Wal-Mart. She is also the creator and presenter of SHRM's senior leadership program, Powerful Leaders: Transform Your Personal Brand and Executive Presence.
S. Renee’s lessons are so relevant and easy to apply that global publisher Wiley, of the world’s best-selling reference brand series, For Dummies, hired her to co-author, Self-Esteem for Dummies. Publisher Callisto Media hired her to write 5 Steps to Assertiveness: How to Communicate with Confidence and Get What You Want (2017) because her “advice on leadership and relationships in the workplace is results-oriented and actionable.” She's author four additional titles.